The HARIBO x PUMA Team Up for a Tasty Collection

Jun. 22, 2021

3 min read

PUMA is tapping into the sweeter things in life with its upcomong HARIBO gummy bears collection.

The iconic HARIBO Goldbears and the original HARIBO packaging inspired the collection and packaging for the collection that includes apparel and classic PUMA Suedes. The Suedes will come in three bright, bold colors including all-over red, green and yellow options with a translucent sole with a graphic Goldbears print.

The HARIBO x PUMA collection, retailing from $25-$80, will also include two graphic tees and shorts with PUMA and HARIBO co-branding, and will be available July 2 on PUMA.com, at the PUMA NYC Flagship store and online and in store at Foot Looker Inc. Family of Brands (including Foot Locker, Champs, Footaction and Eastbay).

As always, our monitors and release day strategy will have members prepared for release day.

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The HARIBO x PUMA Team Up for a Tasty Collection

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