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Hibbet and adidas Connect over Texas Tradition

author
Jose Partida

There isn’t much that is more Texan than a great Fair.

The indulgent treats, the intimidating rides, the livestock—it is a quintessential Texas experience. With their latest collaboration, Hibbet and Adidas are channeling the butterflies that may come from a fair.

Hibbett and Adidas are teaming up to unveil the “State Fair” Superstar, a limited-edition design inspired by the flavors, vibe, and spirit of the State Fair of Texas. With only 1320 pairs produced, the “State Fair” Superstar is a collaboration born from the creativity of Adidas and the Hibbett employees, who wanted to design something playful and uniquely Texas.

The “State Fair” Superstar was designed to invoke feelings and images of the State Fair with unique details. The embossing, the Dallas star, the Dubrae belt buckle, the corndog detail on the inside right shoe that is complemented by the ferris wheel on the inside left shoe, and, of course, a Texas state silhouette on the bottom sole of both shoes.  

“It was wonderful to be able to tell an authentic Dallas story on Superstar with Hibbett,” said Tamara Griffin, Senior Category Merchandiser, North America, SMUs/Exclusives, adidas. “Hibbett has a lot of doors in Dallas, and it’s going to be fun to see a rollout like this that celebrates community, especially during the Texas State Fair.” 

“This collab hits the sweet spot; style, storytelling, and community,” said Drake Carroll, Buyer, Men’s Lifestyle Footwear, Hibbett. “The State Fair of Texas is woven into the fabric of Dallas, and this Superstar celebrates that tradition in a bold, authentic way – a true moment for both the community and sneaker culture.”

Dallas locals will get the opportunity for a first in-person look at the sneakers during a special community event taking place on September 20, 2025. The “State Fair” Superstar celebration will take place at the Hibbett store located at 1441 Robert B. Cullum Blvd., Dallas, 75210, from 2 pm to 8 pm. Attendees will be able to enjoy festivities that will include giveaways, Texas-themed cowboy hats, diy bolo ties, sheriff badges, Superstar sneaker mechanical bull-style rides, hoops, ring toss, music, promotions, and more, along with “State Fair” Superstar try-ons and availability for purchase.

The “State Fair” Superstars retail for $100 and will be available at 34 stores throughout Dallas/Ft. Worth and online at Hibbett while supplies last.

Images courtesy of Hibbet

 

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