Joe Freshgoods continuously has the sneaker game on its toes.
Following the announcement that he’ll be leading the all-new “Conversations Amongst Us” division as its Creative Director, the self-dubbed poet that just drops merch is at it again.
New Balance’s “Conversations Amongst Us” will continue JFG’s Black community-centered vision with the help of the Boston-based brand. Under Joe Freshgoods, the “Conversations Amongst Us” line will authentically tell the Black experience while connecting community and inspiring the next generation of Black creatives in every industry, not just sneakers, fashion, or streetwear.
“I’m excited to share the next stages of this campaign, this is not going to be an announcement followed by nothing,” JFG said on Instagram. “I’m on everybody ass. This for the crib.”
A handful of days later, the Chicagoan shared a New Balance 2002R “Conversations Amongst Us” in a neutral cream and subtle yellow detail with the black & yellow box featuring JFG’s newest creative endeavor. The 2002R, which has been at the forefront of collaborations and general releases, will be the next frontier for JFG. In addition to the 2002R, the “Conversations Amongst Us” capsule will include the 574, 550, and Kawhi Signature 2 as well as sweatshirts, t-shirts, and a jogger.
As previewed by Joe Freshgoods, the packaging throughout the collection emphasizes JFG and New Balance’s Black employees designed and curated “Conversations Amongst Us” capsule.
The New Balance 2002R “Conversations Amongst Us” releases for $130 on April 15 on NewBalance.com and select retailers. As always, our sneaker monitors and release day strategy will have members ready for drop day.
Stay tuned to SoleSavy for more sneaker-related news from your favorite brands, including New Balance.
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