Jayson Tatum will never be the same – and that should terrify you.
Jordan Brand’s new Tatum 4 is built for sophisticated greatness. It reflects a player who’s evolved through adversity, sharpened their game, and returned with purpose. As the lightest shoe in the Jordan Basketball line, it’s engineered for precision, efficiency, and full-court energy return – crafted for dominance, and designed to keep elite players fresher, longer.
“Greatness isn’t just about wins – it’s about how you handle setbacks and keep moving forward. Getting back to my best hasn’t been easy, but every challenge has taught me something and strengthened me. I’m not the same player I was before, and I’m proud of that. The Tatum 4 is part of that journey – it’s built for the grind and reminds me what resilience looks like when you’re chasing something bigger than yourself,” shared Jayson Tatum.
The Tatum 4 will be the lightest shoe in the Jordan Basketball line. It is built close to the foot for responsive, propulsive movement. The Tatum 4 features S-Seam Strobes for fluidity and control, and the forefoot Zoom Air delivers explosive energy return. Meanwhile, the Stability Shank supports deep-game performance and quick transitions, while the Multi-traction outsole enhances grip and responsiveness.
The Tatum 4 will launch in a bright red color way, inspired by Jason Tatum’s home town of St. Louis. It features a signature JT flair with a ‘0’ on the back designed to look like his diamond chain pendant. High-quality suede gives a premium feel while mesh elements reflect St. Louis’s dynamic energy.
The Jordan Brand Tatum 4 will be available in full-family sizing at $135 for adults, $95 for grade school, $75 for preschool, and $55 for toddler sizing, on October 10 at jordan.com and select retail locations.
