The Jordan family is continuously expanding. After signing number one pick Paolo Banchero of the Orlando Magic, Jordan Brand is having a full youth movement. The brand has added the impeccable incoming UCLA freshman Kiki Rice to the squad, securing one of the most talented and decorated players of the class of 2022. Rice’s addition serves as Jordan Brand’s first NIL signing signifying its readiness to dive into the space.
“It doesn’t even seem real yet. Growing up, I used to scroll through Jordan Brand’s website and see the athletes they had, or watch TV and be like, ‘Oh, they’re a Jordan Brand athlete.’ To now be one of them, it’s a dream come true and something I never really thought would happen. Now that it’s official, it’s the best thing that could have ever happened, and I’m so excited for the future.”
“Being Jordan Brand’s first NIL athlete is an incredible milestone, and I think it’s a testament to the hard work I’ve put in and all the people around me who have helped me get to this point,” says Rice. “Signing with the Jordan Brand is another motivating factor for me to continue to work hard and achieve my goals.”
