Ronnie Fieg just hit a Hyper-Combo.
No stranger to Marvel collaborations, or simply collaborations for that matter, the founder of KITH has a long history of delivering fun projects. His latest is an extensive capsule centering the Marvel vs Capcom IP. From a roll-out starting with a KITH-branded arcade machine to accessories with your favorite characters, the collection has it all.
Of course, it wouldn’t be a KITH collaboration without sneakers. And boy, did this collaboration have options.
ASICS is once again joining in on the fun by contributing the canvas for this collaboration’s footwear options. Capcom joins in on the fun that resulted in six custom sneaker silhouettes—two double boxes and two single boxes containing the GEL-KAYANO® 12.1, GEL-NIMBUS 10.1, and the GEL-KAYANO® 14, dedicated to the iconic Super Heroes. The two double-boxes feature a comic, either an upgraded base comic or a graded variant comic from PSA, the leading authentication and grading expert. Eager fans can still enter for the sneakers now on the KITH app.
As expected from a KITH collaboration, the apparel offerings are extensive, as are the accessories. The crossover between Marvel vs. Capcom artwork is seen across standouts like the Faux Fur Jaysen Hoodie, the Nelson Hoodie, and the Fleece Rugby, alongside a plethora of Vintage Tees with graphics drawn from iconic game titles such as New Age of Heroes, Final Fight, and Heroes vs. Street Fighter.
The accessories featured in the collection are streetwear staples. Home goods such as an all-over printed Shell Chair, Skate Decks, posters, and other smaller lifestyle items are sure to sell out and turn some heads. Between that, the hat selection, and even the kids’ apparel, it feels like there is something for everyone.
Perhaps the most anticipated part of the collection, though, is the action figures. In a collection featuring ASICS collaborative sneakers, that is truly saying something about just how good this capsule truly is.
The action figures, made in collaboration with Jada Toys, feature articulated arms and legs inspired by the iconic Street Fighter characters. Each character features at least three accessories to make your figure truly your own. Though KITH is no stranger to an action figure or collectable collaboration, this action figure collection will mark the first time Jada Toys joins the fray.
The Wolverine and the Captain America figures round out the collection in a cheeky way. Both iconic Marvel characters come dressed in “Player 2 attire”. As in, the attire the characters would have in-game to differentiate between players who may be playing at one time. Both characters are designed by Hasbro.
Adding to the fun as well is the subtle KITH branding used on the figures. The Mega Man one is the most visible, obviously. Ryu’s gloves feature a tasteful KITH brand placement, as well as the back of his shirt. Meanwhile, Wolverine and Captain America only appear to have branding on their respective accessories.
The hobby of collecting is in an interesting place in late 2025. This wonderful collaboration about a celebrated multiverse of characters very much assembled a multiverse of brands to develop something truly special.
The collectibles space is among the most popular right now in collecting. And this collaboration feels like an affirmation of that. Simply put, the idea of two separate toy manufacturers connecting for a single capsule seems foreign. That said, it exemplifies the magnitude of this KITH collection- and the popularity of collectibles.
The KITH x Marvel vs Capcom collection officially releases to the public on Friday, November 14th at 11 AM EST. You can preview the entire collection here.
