Nike Appoints Lucy Rouse as New SNKRS VP

Feb. 23, 2022

< 1 min read

Nike has named a new SNKRS VP, according to an internal email obtained by Complex‘s Brendan Dunne.

In the email that was reportedly sent to Nike employees on February 22, Lucy Rouse was named as the VP/GM overseeing SNKRS — Nike’s marquee apps for releases and content. According to Complex and the email, Rouse’s official title will be VP/GM of NBHD (short for “neighborhood,” Nike’s high-level boutique partners), SNKRS Launch, and S23NYC, where the SNKRS team is located.

Rouse succeeds Ron Faris who joined the Nike Virtual Studios Divison earlier this year as its VP/GM.

Rouse has been at Nike for nearly two decades, recently leading Nike’s women’s business in Europe, the Middle East, and Africa. According to the email, Rouse starts in the new role on April 4.

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Nike Appoints Lucy Rouse as New SNKRS VP

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