If anyone has an eye for talent, it’s Rich Paul. The Klutch Sports Group CEO represents some of the biggest stars in professional sports, and now he’s bringing his vision to the Klutch Athletics brand with New Balance. The latest NIL addition to Klutch Athletics is Caleb Wilson, a top 5 basketball recruit in the class of 2025. The 6’9 Power Forward averaged 20 points and 14 rebounds last year for Holy Innocents Episcopal in Atlanta, Georgia. Still undeclared, Wilson is one of the most sought-after players in his class and a 2026 NBA Draft prospect. He becomes Klutch Athletic’s second NIL athlete after the brand inked a deal with Aaliyah Crump in 2023.
“It’s clear to me that Klutch Athletics puts the athlete first, and I was very naturally drawn to that,” Wilson said. “I’m thrilled to be joining the team and looking forward to working together to make a positive difference on the court and in the community.” Wilson is wearing the New Balance Fresh Foam BB v2 and the second season of Klutch Athletics apparel in the announcement photos. All items are available now at newbalance.com