The 2025 Mid-Year Sneaker Progress Report
June is coming to an end, and so is the first half of 2025. The sneaker year so far has been filled with mesh runners,…
Jun. 30, 2025
4 min read
The Racer Pink Air Tech Challenge 2 Returns this Month
Nike’s Cult Classic series continues this month with the return of the iconic Air Tech Challenge 2 “Racer Pink”. The Air Tech Challenge 2 is…
Jan. 13, 2025
3 min read
The Air Jordan 11 Low Year of the Snake Releases in January
Jordan Brand looks to be getting involved in the Year of the Snake celebration. To celebrate the holiday- they will release a pair of Air…
Jan. 9, 2025
2 min read
A bi-weekly digest of the most important news in sneakers.
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Nike reveals the Year of the Mamba collection
Today Nike has officially unveiled their Lunar New Year collection. Their Year of the Snake capsule will celebrate the legacy of Kobe Bryant and is…
Jan. 7, 2025
2 min read
Staff Picks: Nike’s Best Lunar New Year Sneakers
Nike’s yearly celebration of Lunar New Year has become a staple of the sneaker space. Fans now look forward to the start of the year…
Jan. 7, 2025
4 min read
Explore the Lore: The Air Jordan 3 “Black Cat”
To welcome in the new year, we are introducing a new series- titled Explore the Lore. Through this series, we will highlight new sneaker releases…
Jan. 6, 2025
3 min read
Why Lotto Is Going All In On Soccer And Pickleball For Its United States Relaunch
Pickleball is the fastest-growing participation sport in the United States, and everyone from city planners to entrepreneurs have taken notice. Players have tripled since 2020,…
Dec. 20, 2024
5 min read
The Air Jordan 1 ’85 High Gets The Royal Treatment
Since debuting in 2020, the special ’85 edition of the Air Jordan 1 has become an annual tradition that pays tribute to the one that…
Dec. 16, 2024
< 1 min read
Out Now: Episode #219 – Nike-Owned Web3 Brand RTFKT Is Shutting Down
In this episode, Marco and DP share their initial reactions to the news and discuss what went wrong with Nike’s only acquisition of the past…
Dec. 4, 2024
< 1 min read
December’s Best Sneaker Releases
Dear Santa, please pay my December credit card bill. The last month of the year is absolutely loaded with sneaker releases – what’s on your…
Dec. 2, 2024
2 min read
Black Friday: Your Guide to NIKE’s sale
Nike’s Black Friday sale is LIVE with several great items. There is never a bad time to bless yourself, or your loved ones, with a…
Nov. 27, 2024
2 min read
Black Friday: The FASHION MFer Guide
Black Friday isn’t only about trampling grandmas for 65 inch televisions. It’s a great time to stock up on the clothing you have been after.…
Nov. 25, 2024
4 min read