The 2025 Mid-Year Sneaker Progress Report
June is coming to an end, and so is the first half of 2025. The sneaker year so far has been filled with mesh runners,…
Jun. 30, 2025
4 min read
The Air Jordan 39 Was Inspired By One Of Michael Jordan’s Most Iconic Moves
Since the inception of basketball sneakers, technology has been the performance, aesthetic, and marketing hero of designs. From visible Nike Air on the Air Jordan…
Jul. 18, 2024
3 min read
Out Now: Episode #201 – Jordan Brand Has Been Here Before
In this episode, we discuss the current news cycle and PR climate surrounding Jordan Brand and what it can do to change the narrative. Despite…
Jul. 17, 2024
< 1 min read
A bi-weekly digest of the most important news in sneakers.
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The First adidas AE 1 Low Colorway Releases This Week
The rollout of Anthony Edwards’ debut signature sneaker with adidas has been a masterclass in product marketing. Adidas nailed the tone of the AE1 campaign…
Jul. 16, 2024
2 min read
Klutch Athletics Adds 5-Star Basketball Prospect Caleb Wilson To Its Roster
If anyone has an eye for talent, it’s Rich Paul. The Klutch Sports Group CEO represents some of the biggest stars in professional sports, and…
Jul. 16, 2024
< 1 min read
Luka Dončić’s Love For Cars Comes To Life On His Third Jordan Brand Signature Sneaker
When Tinker Hatfield was designing some of the most iconic Air Jordans, MJ’s love for cars was a constant source of inspiration. Like MJ, Luka…
Jul. 15, 2024
2 min read
Nike Sues The Shoe Surgeon For Counterfeiting, Mass Customization And Trademark Infringement
Nike’s legal team has been hard at work combating companies that infringe upon its trademarks and intellectual property. After taking on Bape, John Geiger, and…
Jul. 15, 2024
2 min read
Anuel And Reebok Are Releasing A Three-Part “Soy Leyenda” Collection
Reebok and Puerto Rican artist Anuel are back with another release, a three-part footwear and apparel collection. Officially titled the “Soy Leyenda” (“I Am Legend”)…
Jul. 11, 2024
2 min read
Out Now: Episode #200 – Behind The Scenes Of The Spike Lee x Jordan ‘Do The Right Thing’ Spizike Scavenger Hunt
In this episode, we recap the Spike Lee x Jordan Brand “Do The Right Thing” 35th Anniversary Spizike Low rollout. We talk about the scavenger…
Jul. 10, 2024
< 1 min read
Jordan Brand Will Reimagine The Air Jordan 1 “UNC” Next Year
2025 could be the year of the grails for Jordan Brand. Between retro rumors of an Undefeated Air Jordan 4 and ’85 Bred Air Jordan…
Jul. 9, 2024
< 1 min read
The Whitaker Group Teamed Up With New Balance For A “Wilful Bias” 1906U Pack
The Whitaker Group has established itself as one of the premier retail parent companies in the United States and has had some of the best…
Jul. 9, 2024
3 min read
The Best Sneakers Of 2024 That You Can Still Buy For Retail Or Less
By now, you’ve seen the standard “Best Sneakers of 2024” lists. Like most years, the shoes that make the cut are typically limited release and…
Jul. 8, 2024
4 min read