How Matcha is the Perfect Influence for Yuto’s Next Nike SB Dunk

Like skateboarding, matcha is a way of life. That is the idea behind Yuto Horigome’s next collaborative sneaker with Nike SB. Their second go-around on…

author
Jose Partida

Vans Introduces ‘Old Meets Knu’ Campaign With Skateboarding Legends

Vans is celebrating its heritage and skateboarding culture with a new ‘Old Meets Knu’ campaign. The campaign centers around the iconic Vans Old Skool Classic…

author
Marco Negrete

Nike and Megan Thee Stallion Have A “Hot Girl Systems” Apparel and Sneaker Collection

Fans of the Megan Thee Stallion and partnership have been waiting years to get their hands on products from the music star. Now, for the…

author
Marco Negrete

Puma and Cheetos Are Dropping A Flaming Hot Scoot Zero For All-Star Weekend

When Scoot Henderson takes the floor for the Rising Stars Challenge during NBA All-Star Weekend, he will have some help from Chester Cheetah on his…

author
Marco Negrete

Out Now: Episode #185 – The Air Jordan 3 “Black Cement” Returns In 2024

In this episode, we discuss the biggest sneaker news of the year so far: the return of the iconic Air Jordan 3 “Black Cement.” We…

author
Marco Negrete

Jordan Brand Creates Air Jordan 2/3 Fusion Sneaker

UPDATE February 13, 2024: After former Nike executive Gentry Humprey shared an early look last April, we now see a different colorway of the Jordan 2-3.…

author
Marco Negrete

Former Nike Executives Reunite For Beekeeper Coffee x Taco Bell Collaboration

It doesn’t get bigger than Super Bowl weekend when it comes to brand activations, and an unexpected food and beverage announcement had sneaker industry insiders…

author
Marco Negrete

Key Sneaker Releases of the Week: February 12 – 18

Key sneaker releases for the week of February 12 – 18, 2024. Nike and Jordan Brand are known for dropping classics during NBA All-Star week…

author
Kendell Hebner

The ’85 “Metallic Burgundy” Air Jordan 1 High Release Is Delayed

UPDATE February 12, 2024: After initially scheduled to land this week, the ’85 “Metallic Burgundy” Air Jordan 1 has been moved to this summer in…

author
Marco Negrete

The adidas x Patrick Mahomes 2 Released Just In Time For The Super Bowl

Parick Mahomes has cemented himself as the greatest quarterback of this generation, and now he has a second signature sneaker to go along with his…

author
Marco Negrete

How Jordan Brand Wins the Super Bowl Every Year

Since 1984, Jordan Brand has been at the epicenter of performance. While its origins are rooted at the hardwood, the Jumpman has made its mark…

author
Luis Torres

Kai Cenat Becomes First Streamer Signed To Nike

In a historical move, Nike has officially made Kai Cenat the first streamer signed to the brand. Cenat, who boasts 9 million Twitch subscribers, announced…

author
Marco Negrete
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