Supreme’s FW25 BOGOS Reference the Brand’s Rich History
Supreme’s seasonal Box Logo offering is upon us. One of the biggest releases of Supreme’s calendar is BOGO Week. That week when hardcore Supreme fans,…
2 days ago
4 min read
Mark Zuckerberg Comments On Supreme Ownership Rumors
Following last week’s news that Supreme had been sold to eyewear company EssilorLuxottica (EL) from VF Corporation, the WSJ reported that Meta was interested in…
Jul. 23, 2024
< 1 min read
Nigel Sylvester Has A Second Air Jordan 4 RM Colorway
Nigel Sylvester’s Air Jordan 4 RM “Grandma’s Driveway” release was one of the best sneaker drops of the summer. From storytelling to shutting down Times…
Jul. 23, 2024
< 1 min read
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Sneaker Releases of the Week: July 22nd- July 28th
Key sneaker releases for the week of July 22nd through July 28th. This week, some familiar collaborators reconnect. Plus, Nike gears up for the Olympics…
Jul. 22, 2024
3 min read
Kith and ASICS Teamed Up For A Marvel Super Villains Pack
Last year’s Kith x ASICS x Marvel collaboration reenergized sneaker and comic book collecting with 7 GEL-LYTE III colorways, special packaging, and trading cards. Kith…
Jul. 22, 2024
2 min read
Out Now: Episode #202 – Why Nike Is Suing The Shoe Surgeon
This episode discusses Nike’s lawsuit against the Shoe Surgeon for running an “illicit Nike empire.” We touch on the history of Nike working with the…
Jul. 19, 2024
< 1 min read
The Air Jordan 39 Was Inspired By One Of Michael Jordan’s Most Iconic Moves
Since the inception of basketball sneakers, technology has been the performance, aesthetic, and marketing hero of designs. From visible Nike Air on the Air Jordan…
Jul. 18, 2024
3 min read
Out Now: Episode #201 – Jordan Brand Has Been Here Before
In this episode, we discuss the current news cycle and PR climate surrounding Jordan Brand and what it can do to change the narrative. Despite…
Jul. 17, 2024
< 1 min read
The First adidas AE 1 Low Colorway Releases This Week
The rollout of Anthony Edwards’ debut signature sneaker with adidas has been a masterclass in product marketing. Adidas nailed the tone of the AE1 campaign…
Jul. 16, 2024
2 min read
Klutch Athletics Adds 5-Star Basketball Prospect Caleb Wilson To Its Roster
If anyone has an eye for talent, it’s Rich Paul. The Klutch Sports Group CEO represents some of the biggest stars in professional sports, and…
Jul. 16, 2024
< 1 min read
Luka DonÄić’s Love For Cars Comes To Life On His Third Jordan Brand Signature Sneaker
When Tinker Hatfield was designing some of the most iconic Air Jordans, MJ’s love for cars was a constant source of inspiration. Like MJ, Luka…
Jul. 15, 2024
2 min read
Nike Sues The Shoe Surgeon For Counterfeiting, Mass Customization And Trademark Infringement
Nike’s legal team has been hard at work combating companies that infringe upon its trademarks and intellectual property. After taking on Bape, John Geiger, and…
Jul. 15, 2024
2 min read