Action Bronson’s upcoming collaboration with New Balance is the Queen’s Rapper at his boldest yet. Considering the track record with almost abstract colorblocking, that truly…
11 hours ago
3 min read
This episode discusses Nike’s lawsuit against the Shoe Surgeon for running an “illicit Nike empire.” We touch on the history of Nike working with the…
Jul. 19, 2024
< 1 min read
Since the inception of basketball sneakers, technology has been the performance, aesthetic, and marketing hero of designs. From visible Nike Air on the Air Jordan…
Jul. 18, 2024
3 min read
A bi-weekly digest of the most important news in sneakers.
In this episode, we discuss the current news cycle and PR climate surrounding Jordan Brand and what it can do to change the narrative. Despite…
Jul. 17, 2024
< 1 min read
The rollout of Anthony Edwards’ debut signature sneaker with adidas has been a masterclass in product marketing. Adidas nailed the tone of the AE1 campaign…
Jul. 16, 2024
2 min read
If anyone has an eye for talent, it’s Rich Paul. The Klutch Sports Group CEO represents some of the biggest stars in professional sports, and…
Jul. 16, 2024
< 1 min read
When Tinker Hatfield was designing some of the most iconic Air Jordans, MJ’s love for cars was a constant source of inspiration. Like MJ, Luka…
Jul. 15, 2024
2 min read
Nike’s legal team has been hard at work combating companies that infringe upon its trademarks and intellectual property. After taking on Bape, John Geiger, and…
Jul. 15, 2024
2 min read
Reebok and Puerto Rican artist Anuel are back with another release, a three-part footwear and apparel collection. Officially titled the “Soy Leyenda†(“I Am Legendâ€)…
Jul. 11, 2024
2 min read
In this episode, we recap the Spike Lee x Jordan Brand “Do The Right Thing” 35th Anniversary Spizike Low rollout. We talk about the scavenger…
Jul. 10, 2024
< 1 min read
2025 could be the year of the grails for Jordan Brand. Between retro rumors of an Undefeated Air Jordan 4 and ’85 Bred Air Jordan…
Jul. 9, 2024
< 1 min read
The Whitaker Group has established itself as one of the premier retail parent companies in the United States and has had some of the best…
Jul. 9, 2024
3 min read
