Nike and Kim Kardashian’s SKIMS have announced their partnership today.
The collaborative line will be dubbed NikeSKIMS- with the goal of disrupting “the global fitness and activewear industry with best-in-class innovation in service of all women athletes.”
NikeSKIMS marks the latest effort from the swoosh to grow its women’s business. With hopes of “inspiring women and girls around the world to dream big — and enabling them in their pursuit with industry-leading apparel, footwear and accessories.”
In a space that as hyper-competitive as athlete wear, this partnership seems to be a great match to compete in the space. According to Yahoo Finance, women made up 40% of NIKE’s customer base. Partnering with a brand as big as SKIMS surely will contribute to keeping that core audience returning for more.
“Nike and SKIMS share a deep commitment to innovation, inclusivity and pushing boundaries, driven by an unwavering belief in the power of women,” says Kim Kardashian, Co-Founder and Chief Creative Officer, SKIMS. To Kardashian, “this partnership is the culmination of that shared vision, delivering product that is meticulously designed to sculpt and perform for every body. Every single detail has been obsessed over and carefully considered. We’re incredibly excited to unveil our first collection this spring.”
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NikeSKIMS will debut its first collection in the Spring of 2025 at select retail locations and nike.com/NikeSKIMS. A global expansion will follow in 2026.
Stay up to date on future NikeSKIMS releases and more via the SoleSavy DROPS app. There you can find the latest news details as well as release info and raffle management.
