Co-Founder of the Better Generation, Brandon Davis, joins DP to talk about building a retail boutique store during the pandemic, why going the extra mile on releases is worth it, and how he shot his shot with PJ Tucker.
0:58 Introduction to The Better Generation
3:52 Origins of The Better Generation (Getting PJ Tucker to say yes)
10:35: Describing the physical retail space
12:30 How have you handled the change in the market over the last couple of years?
18:07 What’s been your favorite sneaker release?
24:22: How Sneakers Are Perceived and Covered
35:00: Is being unique no longer unique?
41:22 Why do you go the extra mile to have such unique sneaker releases?
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