Pacsun, one of the most prominent fashion marketplaces in the world, is experiencing a transition in leadership. After 17 years with the company, CEO Alfred Chang is stepping down from the company and joining Fear of God as its new CEO. Appointed in his place will be Brie Olson an experienced leader in the retail industry with over 20 years in the field. She will be joining Co-CEO Mike Relich as Co-CEO effective March 9 after Chang’s departure on the day prior. While Alfred Chang is stepping down from his position as CEO, he will remain a part of Pacsun’s board of directors.
Ms. Olson stated, “Pacsun aims to position our brand right alongside our customers – the cultural pioneers of the future. This means we live at the intersection of all things culture: art, fashion, music and sports. Culture is dynamic, and so Pacsun must be as well – and that is what I love most about being part of this organization. Every day I get to work with the most talented team in the industry as we innovate, break barriers and grow. I am honored to take on this new role and excited to continue working with Mike and the rest of the fantastic Pacsun team as we make big, bold swings.”