A dream come true, according to the London-based brand.
For years, Palace has sustained a healthy following for its creative reference flips, tasteful approach to streetwear, and, of course, their cheeky product descriptions.
In those years, Palace has developed some beloved footwear collaborations with the likes of Adidas, Salomon, Vans, and many others. Earlier this year, rumors surfaced of the brand switching allegiances, as a collaboration with Nike appeared on the horizon. Today, Palace has confirmed its collaboration with the Swoosh.
The advert teasing the collaboration is simple- featuring a creative mash up of both brand’s iconic logos. The brick back drop might seem iniquitous. But to those in the know, it clearly is the backdrop to the campaign of the upcoming collaboration.
Several weeks ago, paparazzi photos surfaced of the one and only Wayne Rooney modeling Nike Total 90 apparel- apparel that featured Palace co-branding. Similarly, Chelsea captain Reese James was captured at the same location wearing a hoodie that featured the above mash-up Palace x Nike logo.
The collection will clearly tell the story of the resurgence of the beloved Total 90 line. Though the pictures may not be the best, Rooney is clearly wearing a pair of Total 90 SP III- the boot turned sneaker that has enjoyed quite the spotlight from Nike this year. Both Rooney and James’ outfits lead us to believe an accompanying apparel collection will also release, and it looks quite extensive. For now, there is no sight of the rumored Palace x Nike Air Max Dn8, though that may be part of a different collection down the line.
With Palace officially teasing to collaboration today, it is clear this highly anticipated collaboration is on the horizon. For now, keep it locked with the SoleSavy DROPS app as news develops for this exciting collaboration.
