After multiple collaborations, Anuel AA and Reebok have inked a long-term partnership. Hailing from Puerto Rico, Anuel AA is a Grammy-nominated artist who has become one of the biggest names in the Latin music industry over the last decade.
“I have long admired Reebok’s unique designs and iconic roster of collaborators who have never shied away from writing their own rules,” said Anuel AA. “It’s a special feeling to know that I’m considered a member of the team and that they not only believe in me but give me the space for unbridled creative expression. I am so honored to be a part of this brand’s legacy and help shape its next chapter.”
For the big announcement, Reebok tapped longtime endorser and signature sneaker frontman Shaquille O’Neal for a message welcoming him to the family.