Reebok Announces All-Star Lineup with Question, All-New Instapump Fury Zone

Feb. 17, 2022

3 min read

Reebok is taking over Cleveland for All-Star Weekend.

The brand will offer Cleveland 2022 attendees an immersive retrofuture “Bok Door” experience showcasing the upcoming Question “25^th Anniversary” and brand new Instapump Fury Zone. The RSVP-only event takes place February 18-19 in downtown Cleveland (RSVP here) and will welcome Reebok friends like Myles Garrett, Dee Brown, Allen Iverson, Shaquille O’Neal, and more throughout the weekend.

The 2022 All-Star selection and experience from the brand is rooted in the brand’s roots, as the event will place attendees into a sneaker-culture “time machine” exploring the brand’s heritage and future.

“Pump, Question, Fury — Reebok is legendary in basketball and sneakers, so I’m happy to work with the brand in telling its story in Cleveland,” all-pro football player and Reebok partner Myles Garrett said. “This is a big weekend for the city. I hope to see tons of fans and friends at the festivities, and look forward to hanging with the Reebok community, playing games, showing some cool new shoes, and just having a good time.”

The activation will first take guests back to the 90s vintage sneaker store scene, highlighting Reebok’s basketball heritage through Allen Iverson’s iconic Question and the upcoming Question “25th Anniversary” colorway that is draped in a classic white upper with commemorative silver details for the model’s Silver Anniversary.

Then, attendees will be sent into the future through the “Bok Door” and a transformative space mixing iconic Reebok basketball moments and technologies, presenting the all-new Instapump Fury Zone, a modern interpretation of the Instapump Fury’s design language paired with Pump technology.

Reebok will have hoops-inspired activities, video games, exclusive custom gear, and appearances by Reebok partners Myles Garrett, Dee Brown, and more.

The Reebok Question “25th Anniversary” ($160) is available now at Reebok.com and the Foot Locker family of brands. The all-new Instapump Fury Zone ($150) releases on February 19 at Reebok.com, Finish Line, Foot Locker, Champs Sports, and Dick’s Sporting Goods. As always, our sneaker monitors and release day strategy will have members ready for drop day.

Stay tuned to SoleSavy for more sneaker-related news from your favorite brands, including Reebok.

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Reebok Announces All-Star Lineup with Question, All-New Instapump Fury Zone

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