The hits keep coming from Rhuigi Villaseñor, the Filipino designer behind the Rhude fashion label. The LA native has collaborated with the likes of Puma, Lamborghini, Zara, and Bally to name a few. Now, he’s continuing his run with the Arizona Coyotes. Since rebranding in 2021, the Coyotes have leaned into streetwear, earning some celebrity cosigns along the way. After being named the team’s Creative Head in 2022, Villaseñor has designed a new collection to celebrate the launch Coyotesshop.com, a one-of-a-kind store blending culture, fashion, and hockey.
As the name suggests, the “Desert Collection” pays tribute to the Arizona landscape by pairing mountains and cacti illustrations with vintage-inspired hockey imagery. True to both Rhuigi’s streetwear taste and traditional sports apparel, the collection includes hoodies, hats, shorts, tees, and a new jersey. “I am honored to collaborate with the Arizona Coyotes organization to reimagine the brand alongside culture and design. To me, it feels like a part of the world that lives beyond just the game and enters the world of classic, iconic streetwear. It’s not just a brand, it’s a lifestyle brand in my eyes,” said Villaseñor.
The Rhuigi x Arizona Coyotes “Desert Collection” is available now.
