Supreme’s seasonal Box Logo offering is upon us.
One of the biggest releases of Supreme’s calendar is BOGO Week. That week when hardcore Supreme fans, casual streetwear fans, and resellers duke it out for the hottest item of every Supreme seasonal collection.
Among the biggest hype beast identifiers, the Box Logo has a long legacy. Originally intended to be released as a shop tee for James Jebbia’s emerging skate shop, the Box Logo has shattered its initial intention.
The BOGO is a statement piece, yes, but it is also a connector. It bridges fans of streetwear with a piece of hype culture. It allows the most stylish of individuals a way to relax into a comfortable hoodie. Perhaps most importantly, though, is the BOGO’s ability to transcend fashion. Several times since Supreme’s 31 years of existence, the brand has released ‘Relief BOGO’s’. Most recently, Supreme released a BOGO to aid victims of the January 2025 wildfires. These exclusive releases are much more difficult to grab than the already difficult seasonal BOGO release, but they also contribute in ways beyond simply selling out another hoodie to crush a quarterly margin.
Simply put, the BOGO is a cultural icon. It may be eye-roll-inducing to those who do not get it, but the BOGO is the epitome of why Supreme has achieved such sustained success. It is stylish, it is elusive, it is nostalgic, and it is everything that makes Supreme successful for so long.
A 1994 Box Logo Hoodie, courtesy of Lower 9ine
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For the 2025 Fall-Winter Season, Supreme is releasing some very nostalgic BOGOs. Quickly, Supreme fans have come together to realize that the 2025 BOGO collection is a conglomeration of some of the most iconic Box Logos returning to life.
The collection consists of a total of eight BOGO hoodies. Though the standout is definitely the woodland camouflage hoodie, some of the other hoodies in the collection are rich in Supreme and pop culture history.
Tyler, the Creator, wearing the 2009 Teal BOGO in the ‘She’ music video
Tyler, the Creator’s rise in popularity in the late 2000s and early 2010s feels synonymous with Supreme’s peak as the epicenter of hype beast culture. Oftentimes, when someone in an Instagram comment makes the ever-so original claim that Supreme has “fallen off,” they are nostalgic for this era in time.
When you think back to that time in Odd Future’s rise to fame, and the fashion statements that bold group of kids constantly made, a moment that often sticks out is Tyler, the Creator wearing a red on teal BOGO in the music video for his song ‘She’. The hoodie’s colors were almost as bold as the rapper’s lyrics, and the dark visuals throughout the video made the hoodie stand out even more. ‘She’ was released as a single for Tyler’s breakout album ‘Goblin’, and to this day is one of the most popular songs from Tyler’s early career.
The red on teal BOGO, which was released in 2009, made a cameo as a sweatshirt in 2022, but this week will return as a hoodie that resembles that now classic 2009 hoodie.
Tyler and Odd Future’s influence can be felt, again, in this collection with the red on pink BOGO hoodie. Which, apparently, was never released. Though Tyler, the Creator wore a Pink BOGO hoodie constantly throughout his early time in the spotlight. Rumors for years have persisted that Tyler had a one-of-one custom pink BOGO gifted by Supreme. Though it seems more likely Tyler dyed the hoodie himself, as that was a trend for those willing to risk their BOGOs in the early 2010s.
This FW25 BOGO release will be the first time we actually see this colorway release. The references to archival BOGOs do not stop there, though.
With as passionate as Supreme collectors and archivers fans can be, and with as much disposable income as rappers in the 2020s can have, it is often that we see artists in older Supreme items. After all, the number of photos of ‘OG Ma’ posing with the artists that visit her store seems endless. Those artists all want the same thing, though. They want the status symbol that comes with wearing a Supreme BOGO- and the archival rarity that will allow them to stand out far beyond their peers in Rap and beyond.
This week’s BOGO release leans heavily into the archives in a way the likes of OG Ma could appreciate. For example, the navy on grey BOGO hoodie is a nod to a 2003 BOGO sweater. The same sweater that Playboi Carti wore in a photo shoot way before he sold out arenas with The Weekend. Similarly, the pink on white hoodie seems to be referencing an early 2000s BOGO sweater.
This collection also features a few tonal BOGO hoodies. Though this is not necessarily new for Supreme, this release will mark the first time a navy on navy BOGO is offered as a hoodie.
Supreme Bog Logo Hoodies offer a chance to enter into the brand’s inner circle. Of course, not all of us are as talented as Tyler, the Creator- or as energized as Playboi Carti- but we can feel just like they did, and how countless others who understand it is more than just branding tied together in a box.
BOGOS have long served as a statement piece for those who understand streetwear culture. And this latest seasonal release looks inward by referencing some of the most iconic BOGOS of all time for the next generation of hype beasts to enjoy.
Supreme’s Fall-Winter 2025 Box Logo Hoodie collection drops this Thursday, December 4th, at 11 am EST via Supreme.
