Teddy Santis continues to work his magic with New Balance heritage. As the creative director for the Boston-based brand’s historic “Made in USA” series, Santis is reimagining members of the 990 line with his visionary capabilities with the helo of NB’s signature elevated look & feel.
Following the preview of the New Balance “Made in USA” collection by Teddy Santis, the 990v1, 990v2, and 990v3 will lead the way for the highlight anticipated collection. With a range of suedes, leathers, and mesh, Santis’ “Made in USA” collection will appease both NB fanatics as well as Aimé Leon Dore’s cult following. Combining elegance & timelessness, the collection arrives at the right time for New Balance.
“As a brand, New Balance has always been drawn to nontraditional and independent creators, which is what makes Teddy such a perfect fit for New Balance MADE in the USA,” said Chief Marketing Officer and Senior Vice President of Merchandising at New Balance Chris Davis. “Not only does he have an incredibly authentic and passionate tie to New Balance, but he’s uniquely positioned to help preserve the history of MADE, which is the foundation of the brand, while simultaneously guiding its evolution through his unique design sensibility.”
The New Balance “Made in USA” collection by Teddy Santis releases on April 28 at NewBalance.com and select retailers, with footwear starting at $200 and apparel at $65. As always, our sneaker monitors and release day strategy will have members ready for drop day.
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