The storied partnership will reconnect in Las Vegas.
atmos and Nike return with the atmos exclusive Air Max 95 “HRJK”, a Ura-Harajuku-centric take on the iconic 1995 silhouette that pays visual tribute to the neighborhood’s neon energy, layered Ura-Harajuku sensibility, and atmos’ 25th anniversary programming.
Leading the project is Hirofumi “Koji” Kojima, atmos’ longtime Creative Director and the visionary behind many of atmos x Nike’s most iconic collaborations. Known for translating Tokyo’s street style into a globally recognized design language, Koji-San and Atmos launch this signature blend of storytelling and texture in the latest iteration of Nike’s timeless Air Max 95.
This celebration of the iconic sneaker’s 30th anniversary updates the classic Air Max 95 lines and gradient layering to reflect Harajuku’s contrast of neon storefront signage and dark urban textures; an intentional riff on the OG 95’s anatomy. The sneaker features metallic/silver embroidery, reflective 3M detailing on the upper, premium finishing on overlays, and an “HRJK” mark that abbreviates Harajuku, grounding the design in the heart of Tokyo’s most expressive district.
Ura-Harajuku is more than a place; it’s a living fashion laboratory; a stage for micro-styles, bold color mixing, and youth subcultures that have influenced global streetwear for decades. atmos, founded in Harajuku in 2000 and now marking its 25th anniversary, has long acted as the gatekeeper between Tokyo street culture and the global sneaker scene.
This Nike Air Max 95 “HRJK” is both a neighborhood homage and a milestone piece: it references the OG 95’s neon legacy while using local iconography and artisanal details exporting Harajuku style to the world.
The Air Max 95 “HRJK” will make its official release at all atmos shops in Japan, Indonesia, Malaysia, the Philippines, & Thailand on November 1st. That said, ComplexCon Las Vegas will grant the North American audience an exclusive early release. Limited to a small quantity of pairs, attendees will have the first opportunity to purchase the coveted silhouette ahead of its global launch.
