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The Beyoncé x adidas Partnership Is Over

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Marco Negrete

According to the Hollywood Reporter, Beyoncé and adidas have agreed to part ways, citing creative differences. In 2018, the two shocked the sneaker and pop culture worlds by announcing a deal. Aside from some viral seeding moments, the Ivy Park x adidas collections largely fell short of expectations and never gained momentum. At the time, it was speculated that the deal was amongst the richest endorsement deals ever given to an entertainer by a footwear brand.

Stay tuned to SoleSavy for updates as the news develops.

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