The Billie Eilish x Jordan Brand Isn’t for You (And That’s Okay)

Sep. 20, 2021

< 1 min read

As seen on Unboxed Issue 51. The Unboxed newsletter covers the most important stories of the week across sneakers, sports, and fashion straight to your inbox on Mondays.

Billie Eilish and Jordan Brand are finally releasing their collaborative collection at the end of the month. Tapping the Air Jordan 1 KO and the Air Jordan 15, the pop-star’s relatively unconventional style takes on a new form with the help of Jordan Brand. It’s important to note that this isn’t for your everyday sneakerhead or Jordan purist. If you want to be mad about Jordan Brand once again creating a capsule with a star, be my guest — but the formula has yet to fail for the brand. Also, if you’re not a fan of her music, should you even care?

With Eilish’s logos and monochromatic applications of a vibrant green and a muted beige, the upcoming pairs are great for her fanbase. And for her as well. Not every release is meant to resonate for all of us. It’s okay to share sneakers with new fans. However, I do hope that Jordan Brand’s rollout contains a bit of historical context for both of the shoes to educate the new wave of fans. Either way, hats off to Jordan Brand and Billie Eilish for once again doing the unpredictable.

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The Billie Eilish x Jordan Brand Isn’t for You (And That’s Okay)

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