Skip to Content

The RTFKT Studios x Nike Genesis Hoodie Drops this Week

author
Devin Robertson

Jul. 19, 2022

2 min read

After recently acquiring Web3 fashion studio RTFKT Studios, Nike and RTFKT Studios are preparing to release their AR Genesis Hoodie announced back in the spring. Using augmented reality technology, the hoodie allows for wear for both CloneX avatars and real-life holders. The hoodie also includes an NFC chip that enables communication between the digital asset and the physical hoodie.

The hoodie’s private mint is scheduled to launch on Thursday, July 21, and includes a chance for holders of Clone X and RTFKT x Nike Dunks Genesis CryptoKicks to get a limited hoodie. In the metaverse, owners can add AR effects to their hoodies and future garments. RTFKT intends on more real-world utility including token-gating events to access only to holders. 

Web3 and fashion have collided in a major way with brands tying a physical product to a virtual token. SoleSavy has been one of the early adopters of Web3 with our SS4 NFT and accompanying sneaker also existing in both the metaverse and physical world.

quotes

Sole Savy is unreal! With a busy schedule it’s hard to keep up on shoes, and the group keeps me up to date on releases, tips on how to manually cop, and a marketplace with killer deals from fellow like minded collectors. It’s changed the sneaker game for me!

@SoleSavy is the truth. They've helped me cop kicks I never would've imagined getting at retail. Members always willing to assist on drops too. And most of all, a REAL community of REAL sneakerheads. These guys should be the gold standard for sneaker communities! #LifetimeMember

My membership paid for itself three fold by being solely responsible for my union 4’s, mesh sacai waffles, sacai blazers, court purple aj1s, glow in the dark yeezy 350s, travis scott lows (which I traded to get desert ore ow’s), air max 1 londons, bc3’s for way under retail etc.

Can't say enough about SS. The stellar help with copping shoes is a given but it's the community that makes it extra special. Hands down one of the best decisions I made as a wannabe sneakerhead.

The community of sneakerheads and resources available to help manually cop are great and really will help you get more Ws. The Zoom calls for hyped drops like Union Jordan 4 only adds to the camaraderie while providing real time instruction

1 / 5

Your privacy

We use cookies to give you a great online experience. To find out more: privacy policy.

Back to top