Timberland Combines the Physical & Virtual Worlds with Metaverse Experience

Jun. 10, 2022

2 min read

Timberland is entering the metaverse with a one-of-a-kind innovative experience that combines the physical and virtual worlds to reimagine product design and engage consumers.

“Timberland was built on a foundation of footwear innovation; our partnership with Epic Games’ Unreal Engine allows us to explore new dimensions as we envision the future of bootmaking and boot culture,” said Drieke Leenknegt, chief marketing officer for Timberland. “We’ve brought the collaboration model into the metaverse by inviting innovators such as Daniel Bailey, Zixiong Wei and Aisha Kujk to co-create Metaboots with our own ACE designers, in Fortnite. At the same time, we’re inviting consumers into the world of design innovation within an amazing Fortnite experience. The possibilities to connect in the metaverse are endless.”

The metaverse is centered on Timberland’s CONSTRUCT: 10061 program and invites players and footwear lovers from around the world to enter the universe of design, creation, and innovation — highlighted by an immersive playable experience in Fortnite.

Stay tuned to SoleSavy for more web3 news from your favorite brands, including Timberland.

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Timberland Combines the Physical & Virtual Worlds with Metaverse Experience

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