Today, Tony Hawk and Vans officially unveiled their new partnership.
No name in skateboarding history rings louder than Tony Hawk. While his official career run as a pro skater went from 1982 until 2003, Hawk has been hard at work every year in a variety of philanthropic ventures and helping foster skate culture the world over. With Vans, Hawk will fill a variety of new responsibilities including the promotion of the long-running “Off The Wall” campaign, co-creating a new Vert skateboarding competition and working on the newly announced “Foot The Bill” program.
Foot The Bill was created in response to the global COVID-19 pandemic which has seen small businesses suffer great economic repercussions. Keeping with Vans’ and Hawk’s community-driven spirit, Foot The Bill allows online customers to customize a pair of Vans sneakers using their “Vans Customs” program all while supporting 80 independent skate shops who’ve been especially impacted by this pandemic.
To read Hawks’ announcement click here. Check out more information about Vans Canada’s Foot The Bill initiative here and Vans US’ here.
