The final chapter of UnheardOf’s collaborations on the Rivalry Low is upon us.
After recently releasing the Pork Chop Piggy Runners, UnheardOf, and Adidas are celebrating Mother’s Day with their final collaboration on the Rivalry Low.
The Grandma’s Couch 2 is a followup to the beloved Grandma’s Couch collaboration released in 2023. The sneaker was a tribute to Phillip Lipschutz’s grandmother, her love of flowers, and the furniture that Phillip was raised on.
The collaboration’s roll out featured Lipshutz’s grandmother- even allowing locals to take pictures with Phillip and his Grandma, Naomi, during an in store activation to celebrate the launch.
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After Naomi passed last year, Phil and UnheardOf took it upon themselves to create something special to celebrate her impact. That celebration will come on May 10th, a day before Mother’s Day, with the Grandma’s Couch 2. More than that, Phil wants the sneaker to work as a remembrance for all grandmothers- to celebrate their love, influence, and undying support.
The Grandma’s Couch 2.0 will be limited to 600 pairs. The sneakers, which feature the corduroy material that has become familiar with UnheardOf’s Rivalry collaborations, will come housed in a light pink wooden box. The pink suede is meant as a tribute to Naomi’s favorite flower, the orchid. The sneaker also features a sketch of Naomi, drawn 75 years ago by Phil’s grandfather- the same sketch he used to propose to Naomi.
The UnheardOf and Adidas Rivalry Low ‘Grandma’s Couch 2’ releases on May 10, 2025 exclusively in-store at UnheardOf and online at unheardofbrand.com.
