The Whitaker Group and ASICS unveil the ASICS GEL-1130- inviting us all to move.
Rooted in purpose and built on intention, this launch is more than a product release, it is a cultural moment that redefines the role of movement in shaping selfhood. Where every step, every beat, every decision is informed by clarity of mind and authenticity of movement.
For Whitaker Group, the story is framed through forms of motion through the lens of boxing and running, each selected not for spectacle, but for their shared reliance on repetition, rhythm, and intention. These disciplines, while distinct in technique, are unified by one core belief: movement is a language. It can be practiced, refined, and passed down. It can ground you, stretch you, and tell the truth about who you are, even before you say a word.
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Movement, be it boxing, running, or any other activity, creates healthy habits. It creates confidence, and it gives us the ability to grow as individuals. These goals, then, overlap with the goal’s of Whitaker Group. If the goal is to continue to strengthen as a community- our hearts must be healthy, our vision must be strong, and our reflexes ready for action.
The ASICS GEL-1130 serves as the canvas for this beautiful message. The beloved runner is designed to meet that depth, not just to perform, but to understand the importance of form, focus, and feeling. It’s breathable mesh upper and layered synthetic overlays provide structured flexibility, while the signature Tiger Stripe and GEL cushioning technology deliver comfort, stability, and responsiveness.
The sneaker will be available in Men’s sizing 4M-14M (5.5W-15.5W). The 1130 has found massive success in the casual running space. It is bold, breatheable, and stylish- the key features to any trendy mesh runner on the market. From niche sneakerheads to casual consumers, the 1130 has shaped itself as one of ASICS’ marquee models.
Alongside the launch of the ASICS GEL-1130™, The Whitaker Group and Asics will support local run clubs in Charlotte, Detroit & Baltimore with seeded pairs. Each city will host an evening of wellness-focused programming at Social Status, complete with intentional movement, meaningful conversation, and refreshments for guests to enjoy. The run clubs, which meet weekly at beSocial, a community space and creative hub located within or adjacent to Social Status, have become trusted spaces for connection, empowerment, and self-care. These gatherings bring awareness and education to practicing wellness and creating connections among individuals who move with both purpose and style.
The Whitaker Group and ASICS invites us to consider how movement becomes memory and how routine transforms into ritual. It explores how physical expression can reflect something far deeper, a sense of purpose shaped by self expression and practice.
The Whitiker Group’s and ASIC GEL-1130 releases Friday, August 22nd online and in-store across Social Status, APB, and JAIDE. The online raffle is open now, and will close Monday August 18 at 3PM EST.
