2019’s Jordan 11 ‘Bred’ Drop Was The Largest Release in Nike History

In the recently unveiled 2020 Q3 Report from Nike, the brand’s COO Andy Campion revealed that the Air Jordan 11 ‘Bred’ holiday launch was the largest and most successful release in company history. This drop turned out to be the rare instance where the stock was astronomical and demand was equal.

Framed as a limited release due to the nature of exclusive SNKRS drops, Nike had actually prepared almost a million pairs of the AJ11 ‘Bred’ anticipating great success. In the same report, Campion stated: “Our launch of the Air Jordan 11 ‘Bred’ was the largest in [Nike’s] history, with the product selling out in 28 minutes powered by the SNKRS app.”

This continues the trend of past Nike holiday releases, which included the AJ11 “72-10,” “Space Jam,” and “Concord” which all broke their respective launch year’s sale records. Could we see future releases, in particular Jordan Retros, follow in the footsteps of the 2019 AJ11 Breds?

Latest posts

Nike Begins Large-Scale, Company Wide Layoffs

SoleSavy membership

A SoleSavy membership provides you the tools and resources you need to successfully purchase the products you want for retail.

  • Exclusive release information and links
  • Instant links to purchase shoes in your size
  • Access to SoleSavy Courses and Lessons
  • and LOTS more perks!
learn more

Stay in the loop

Sign up to receive emails about feature articles, the latest release info, and exclusive access to SoleSavy memberships.