Reebok officially unveils its refreshed brand direction as we move towards the second half of 2021. Through its “Reconnect” film, Vice President of Creative Direction at Reebok, Kerby Jean-Raymond, and Artistic Marketing Director, Jide Osifeso, give us a glimpse of what’s to come.
The film explores timelessness, heritage, functionality, performance, and more as Reebok classic models and designs seep throughout the film.
“The film series was made for people to derive their own meanings. I wanted to explore forward movement – literally and figuratively – and on a macro level, the idea that life is not a spectator sport as we should always strive to make the most of every moment in our journey through life,” Osifeso said.
The long-form video is available on Reebok’s YouTube channel, and a trailer of the long-form video is available on Reebok’s Instagram. Over the next few weeks, the vignettes will also be shared on Reebok’s Instagram. In the coming months, Jean-Raymond and Osifeso will drive the new Reebok brand look and ethos, culminating in the unveiling of a new global brand campaign in SS22. In addition, the first product line influenced by Jean-Raymond will also debut in SS22, and the first collection driven entirely by his creative direction will be revealed in SS23.
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