The Quai 54 and Jordan Brand partnership has been longstanding. The collaborations are a testament to basketball’s global appeal and Michael Jordan’s and Jordan Brand’s influences across the world as France (specifically Paris) has become a beacon for basketball.
As Parisian hoops ramp up, the upcoming collection taps performance and lifestyle models — a signature for Quai 54’s take on Jordan Brand’s importance on and off the court. The Air Jordan 35 Low, the Air Jordan 1 Low, and the Air Jordan 5 headline the collection designed using traditional West African patterns with an elevated look thanks to Quai 54’s renowned haute couture.
“This year, we created a ‘Quai 54’ graphic motif inspired by traditional West African fabric patterns,” Thibaut de Longeville, co-founder of Quai 54, said. “We wanted to modernize the look, add some Parisian flair, and ultimately match the energy of the event and its incredible community.”
In addition to the Quai 54 collection, Jordan Brand has unveiled the jersey and apparel collection for the French national teams as the Olympics are just weeks away. “Playing for our country under the legacy of Jordan Brand is special,” Marine Johannès, guard for the French Women’s National Team, said. “We can’t wait to wear the new jersey and let the colors of France shine.”
The Quai 54 x Jordan Brand collection releases July 8 at the Paris House of Innovation and July 10 on Nike.com. The French jersey and apparel collection release on July 3 on Nike.com. Our sneaker monitors and release day strategy will have members more than well-equipped for the upcoming drop.
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