New Balance is paving the way for women in the industry in a variety of ways. From collaborations with STAUD to more inclusive products, the Boston-based brand is changing the game.
New Balance is adding another prominent figure in film and pop culture as Storm Reid is named the brand’s newest ambassador.
The multi-talented artist is known best for her work in the film A Wrinkle in Time, HBO series Euphoria, and DC’s The Suicide Squad. But that’s not all. Storm is also a humanitarian and college freshman who recently began her Drama and African American Studies study at the University of Southern California. In addition, she uses every opportunity she gets to empower other young women to take up space and claim their moment.
“Working with New Balance is a dream come true,” said Storm. “New Balance and I share the belief that women should have the confidence to pursue all of their interests, and I’m thrilled that the brand has chosen to support me as a perfectly imperfect, multi-dimensional young person who is learning as I grow.”
Storm’s first piece of content with New Balance will be a video that captures the multi-faceted journey of an icon in the making, highlighting Storm’s embodiment of NB’s “We Got Now” campaign as she carves her path on her timeline. The video offers a look into the opportunities Storm navigates as a humanitarian, student, actress, and now fashion darling. Over the next few years, Storm and New Balance will work together on initiatives that help provide growth opportunities for young women and product creation and marketing campaigns.
“We are tremendously excited about welcoming Storm as the newest member of the New Balance family,” said Chris Davis, Chief Marketing Officer for New Balance. “Storm embodies our brand’s fearlessly independent mindset and truly exemplifies a dynamic, versatile persona and is not only passionate about finding her place in the world – but empowering today’s global youth to realize that same level of confidence. Through her bourgeoning acting career, advocacy of education, and self-expression through fashion, Storm is an inspiration to an entire generation.”
