Nike is getting ready to launch itself into the Metaverse. Recently, the Swoosh announced a one-of-a-kind partnership with Roblox. We now get a detailed look at what NIKELAND will entail.
As originally reported by Sneaker Law Firm, the trademark filing for NIKELAND gives an inside look at what the brand has in-store.
The trademark filing indicates that NIKELAND will be “an interactive website and computer application software for virtual reality game services” that includes “downloadable virtual goods, namely, computer programs featuring footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, art, toys, and accessories for use online and in online virtual world.”
NIKELAND, introduced in the Roblox announcement, turns the real into virtual.
Buildings and fields inside NIKELAND are inspired by Nike’s real-life headquarters and hold detailed arenas for the Roblox community to test their skills competing in various mini-games. At launch, visitors can participate in games such as tag, the floor is lava, and dodgeball with their friends. The creativity, however, is unlimited. With the NIKELAND tool kit, creators can easily design their own mini-games from interactive sports materials. Dream it. Make it. Play it.
There’s no denying that sneaker brands will continue to merge the real and the virtual as the Metaverse continues to materialize. Stay tuned to SoleSavy for more sneaker-related news from your favorite brands, including Nike.
