Nike continues to step into the gaming world. Following its groundbreaking partnership with League of Legends, the Swoosh is now entering the Roblox universe with its latest venture — NIKELAND.
Roblox will now become a new avenue for Nike fans to connect, create, share experiences and compete through NIKELAND.
“Nike created this bespoke world with the backdrop of its world headquarters and inside Roblox’s immersive 3D space, building on its goal to turn sport and play into a lifestyle,” the brand said in its press release.
Learn more about what Nike x Roblox “NIKELAND” entails below.
1. Nike’s WHQ has transformed into “NIKELAND,” a place where competition and creativity are abundant for all
Buildings and fields inside NIKELAND are inspired by Nike’s real-life headquarters and hold detailed arenas for the Roblox community to test their skills competing in various mini-games. At launch, visitors can participate in games such as tag, the floor is lava, and dodgeball with their friends. The creativity, however, is unlimited. With the NIKELAND tool kit, creators can easily design their own mini-games from interactive sports materials. Dream it. Make it. Play it.
2. NIKELAND is enhanced by real-life movement, encouraging visitors to get more active
NIKELAND visitors can take advantage of accelerometers in their mobile devices to transfer offline movement to online play. For example, you can move your device and body IRL to pull off cool in-game moves like long jumps or speed runs.
3. A digital showroom allows you to outfit your NIKELAND avatar with special Nike products
Experience global football in an official Roblox colorway of the Mercurial football boot. Gear up in classics like the Air Force 1 and Nike Blazer and in new drops like the Air Force 1 Fontanka and the Air Max 2021. All can be found in the digital showroom, along with a host of other Nike apparel staples like ACG and Nike Tech Pack.
4. NIKELAND is free for anyone to visit and experience on Roblox, breaking down one of the biggest barriers to sport — access
In NIKELAND, the individual’s boundless creativity is supported and stoked. Players are rewarded with Blue Ribbons and Gold Medals for competing in yards, building their yard, exploring, and finding Easter eggs. Blue Ribbons are used to get building materials for yards, and Gold Medals unlock virtual products for avatars.
5. The digital world will come to life at Nike’s House of Innovation (HOI) in New York City via Snapchat
Nike’s commitment to inspire movement and innovate for the future of sports experiences continues this December as the brand brings the immersive world of Roblox and NIKELAND to life at Nike’s NYC HOI with a special Snapchat lens. The lens allows people visiting the kids’ floor to see the space transformed into an augmented reality version of NIKELAND, including its signature avatars, fun games to play, and NIKELAND-inspired Easter eggs to find.
Take a look at NIKELAND here.
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