The Dangers of Greenwashing

Dec. 13, 2021

< 1 min read

As seen on Unboxed Issue 62. The Unboxed newsletter covers the most important stories of the week across sneakers, sports, and fashion straight to your inbox on Mondays.

There has been a significant increase in “sustainable” fashion in the last couple of years. Seemingly, there is a new line of eco-friendly/sustainable collection of clothing from a number of different brands.

While I totally understand that a shift towards sustainability is much needed at this point, creating a whole new product line isn’t really a solution here. Greenwashing is at an all-time high, and companies are going all in to try and appear sustainable. Most, if not all of it is just noise. While I realize that not making anything at all is not a realistic ask even though that’s the most sustainable thing to do, it would definitely be nice to see more impactful changes at these companies.

I’m all for everyone trying to be more sustainable, but creating new product just to say you create sustainable products is just going to put us in a worse place from where we started.

Sign up for Unboxed here and join over 19,000 readers.

Sole Savy is unreal! With a busy schedule it’s hard to keep up on shoes, and the group keeps me up to date on releases, tips on how to manually cop, and a marketplace with killer deals from fellow like minded collectors. It’s changed the sneaker game for me!

@SoleSavy is the truth. They've helped me cop kicks I never would've imagined getting at retail. Members always willing to assist on drops too. And most of all, a REAL community of REAL sneakerheads. These guys should be the gold standard for sneaker communities! #LifetimeMember

My membership paid for itself three fold by being solely responsible for my union 4’s, mesh sacai waffles, sacai blazers, court purple aj1s, glow in the dark yeezy 350s, travis scott lows (which I traded to get desert ore ow’s), air max 1 londons, bc3’s for way under retail etc.

Can't say enough about SS. The stellar help with copping shoes is a given but it's the community that makes it extra special. Hands down one of the best decisions I made as a wannabe sneakerhead.

The community of sneakerheads and resources available to help manually cop are great and really will help you get more Ws. The Zoom calls for hyped drops like Union Jordan 4 only adds to the camaraderie while providing real time instruction

1 / 5

The Dangers of Greenwashing

Unlock the world of Sneakers

Your privacy