adidas has announced its partnership with the Iovine and Young Academy and PENSOLE founder Dr. D’Wayne Edwards, empowering the next generation of creatives.
“This partnership marks an ongoing chapter to offer the next generation of creative thinkers and dreamers the skills to shape the future of design. Despite someone’s background or economic standing, kids bold enough to dream big should be provided with equitable access to education,” PENSOLE Founder Edwards said. PENSOLE, founded in 2010 by Edwards, allows design students to learn from the best in the industry.
University of Southern California Iovine and Young Academy students participated in “Wood U” workshops, working with the Three Stripes and Inglewood’s D Smoke to design an apparel and footwear line that will launch in select Los Angeles stores on February 7.
The Iovine and Young Academy, founded by Jimmy Iovine and Dr. Dre in 2013, gives young creative the tools and resources to blossom into leaders, innovators, and entrepreneurs.
In partnership with Jimmy Iovine and Dr. Dre, LAUSD will launch a new high school and build its curriculum on the Academy’s unique approach that combines design, business, and technology with hands-on, real-world learning.
With the help of adidas and PENSOLE, the partnership will give young students of color who are passionate about design access to future careers and opportunities.
“adidas has long been involved in the Los Angeles area and its community. As part of our commitment to continue to support communities and our youth, we’re proud to be part of these new partnerships to advance opportunities for students from communities who are historically underserved,” adidas Senior Director, Communities & Social Impact Ayesha Martin said. “We’re bringing together the absolute best in sport, business, and design – first working with students in the Los Angeles area and then with others around the country through adidas Community.”
Learn more about Wood U and the partnership here.
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