Nike continues to innovate.
Since the brand’s inception, the Swoosh has been at the forefront of groundbreaking thinking and next-level products. Ahead of Super Bowl LVI in Los Angeles this weekend, Nike has announced a series of initiatives that further push the brand into the future of sport.
Nike is partnering with Los Angeles’ finest, with both the Chargers and Rams to help bring more girls into football and create gender equity in high school athletics with new girls’ flag football initiatives. Nike donated $100,000 in product to provide uniforms and sports bras to all eight high school teams in the all-new Los Angeles League of Champions Girls’ Flag Football League, with its championship game Friday night at the NFL Super Bowl Experience.
Additionally, the brand is investing in the Los Angeles community, giving local youth access to positive experiences in play and sport. Nike is removing barriers and getting kids moving through Made to Play LA; providing grants to local organizations focused on play and sport through its Nike East Los Angeles and Watts Community Stores; and training Nike retail employees in LA to serve as youth coaches in their community through the Nike Community Ambassador program. Nike will host youth clinics at both Nike Community Stores during the weekend leading up to the Super Bowl.
Nike has also teamed up with EA SPORTS Madden NFL 22 to launch aMadden x Nike Run Club (NRC) Super Bowl Challenge. NCR users who run 5 miles between Feb. 7-14 will receive an exclusive +7 speed Aaron Donald Madden Ultimate Team Player Item and earn an achievement badge.
Furthermore, Nike introduced its new platform of play, Sports Lab, a kid-created, up-tempo series on Nike’s YouTube channel designed to inspire kids to use their imagination and redefine sport through play.
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