Smiley Celebrates its 50th Anniversary with 50+ Collaborations

Feb. 22, 2022

2 min read

Smiley, the brand with the iconic smiley logo, is celebrating its 50th anniversary with an exclusive capsule collection featuring more than 50 brand collaborations across fashion, accessories, streetwear, design, and more.

The Smiley “Collector’s Edition” capsule was developed in partnership with renowned graffiti artist André Saraiva and Creative Director of Colette, Sarah Andelman. Each collaboration pays homage to Smiley while still incorporating the collaborating brand’s DNA and design elements.

The Smiley “Collector’s Edition” collaborations include pieces that span across fashion, sneakers, and streetwear with pieces including Raf Simons, Palm Angels, Champion, Reebok, New Era, Fossil, Casetify, Pintrill, and others.

The collection will be available on designers’ retail sites starting on February 22 and will have a wider release at Nordstrom stores and Nordstrom.com beginning March 4.

As always, our sneaker monitors and release day strategy will have members ready for drop day.

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Stay tuned to SoleSavy for more sneaker and fashion news from your favorite brands, including Smiley.

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Smiley Celebrates its 50th Anniversary with 50+ Collaborations

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