The overlap of music, sneakers, and sport continues to be present.
New Balance, which has been on a mainstream roll lately, has welcomed Aminé as its latest brand ambassador.
“I’m excited to be partnering with New Balance and can’t wait for everyone to see what we have in the works. For anyone that knows me and my style this partnership feels more than natural,” Aminé said. “I’m very happy to be partnering with people who get it.”
The Boston-based brand and the Grammy-nominated rapper, singer, and songwriter will team up for key marketing campaigns focused on lifestyle silhouettes. He joins Jaden Smith, Jack Harlow, Storm Reid, Selena Samuela, Zach LaVine, Kawhi Leonard, Sydney McLaughlin, Coco Gauff, and other members of the NB roster.
“New Balance is thrilled to announce Aminé as the newest brand ambassador,” says Chris Davis, Chief Marketing Officer for New Balance said. “As a tremendously talented musician, rapper, singer, and songwriter, we are excited to see his artistry take on a new shape as brand ambassador. At New Balance, we deeply value individuality and take pride in inspiring the next generation of creatives.”
Stay tuned to SoleSavy for more industry news from your favorite brands, including New Balance.
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