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Under Armour is Joining the Metaverse

author
Luis Torres

Under Armour is the latest brand to signal traction in joining the Metaverse, per Josh Gerben. Following adidas, Nike, New Balance, and others, Under Armour is also looking to join the  web3 frontier.

The brand has yet to officially announce its Metaverse plans. However, a trademark filing from Under Armour details what the brand has on the horizon.

Under Armour’s trademark filing covers downloadable virtual goods, entertainment services, footwear, sporting goods, accessories, and more. The standard trademark filing positions the brand to compete with others inside and out of the Metaverse. 

Stay tuned to SoleSavy for more web3 news from your favorite brands, including Under Armour.

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