New Balance continues to push the boundaries of innovation & technology.
The Boston-based brand has officially announced and opened its latest facility that encompasses the brand’s vision for the future — The TRACK at New Balance.
The state-of-the-art multi-sport facility will house Team New Balance alongside professional & community athletes to train and compete year-round.
To celebrate, the grand opening celebrated the intersection of style, sport, and culture with a special performance from brand ambassador Jack Harlow along with appearances from Storm Reid and several New Balance brand athletes.
“Fifty years ago this month, Jim Davis purchased New Balance and together with Anne, they have led the tremendous growth of our brand into the global athletic leader we are today, while still maintaining our unique company culture,” Joe Preston, President & CEO of New Balance, said. “Jim also had the bold vision to completely transform the area around our global headquarters in Boston into a vibrant world-class sports hub for athletes and fans including the debut today of The TRACK at New Balance. The TRACK at New Balance offers the optimal training and performance venue for athletes of all abilities while driving New Balance innovation and technology insights through our new state-of-the-art New Balance Sports Research Lab.”
The world-class facility will allow the brand to test products, receive live feedback from high-level athletes, host sporting events, and much more.
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(Imagers via Connelly Partners & BFA)
DJ Clark Kent
Sydney McLaughlin
Jack Harlow
