Functionality Inspires the BBC x Reebok Zig Kinetica II “Digi-Camo”

May. 3, 2022

3 min read

Billionaire Boys Club and Reebok continue their longstanding partnership with a futuristic offering that combines fashion and function.

The upcoming BBC x Reebok Zig Kinetica II “Digi-Camo” is inspired by vintage military & BBC’s iconic Digi-Camo pattern.

“The BBC Zig Kinetica II was inspired by the quality and functionality of tactical gear,” BBC said. “We wanted to bring some of those functional elements to this shoe through details such as speed lace hooks, as well as nylon pull tabs at the heel and tongue for ease of accessibility. The Digi-Camo comes from our archives, and we thought it would be the perfect pattern for this utilitarian silhouette.”

The collaborative Zig Kinetica II is built with a nylon mesh upper and durable mesh outer layer, hidden BBC details, and Bok’s signature tech such as Floatride Fuel, Zig Energy Bands, and Zig Energy Shell.

The BBC x Reebok Zig Kinetica II “Digi-Camo” releases for $130 on BBCIceCream.com on May 6 and at Reebok.com and select retailers on May 13. As always, our sneaker monitors and release day strategy will have members ready for drop day.

Stay tuned to SoleSavy for more sneaker-related releases from your favorite brands, including BBC and Reebok.

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Functionality Inspires the BBC x Reebok Zig Kinetica II “Digi-Camo”

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