Parley for the Ocean and adidas continue to partner up to bring sustainability to the forefront of performance and sport.
As World Oceans Day arrives on June 8, adidas and Parley for the Oceans return for its fifth Run for the Oceans initiative uniting sporting communities across the world to participate and create change — one step at a time. For every 10 minutes of running recording via the adidas Runtastic app, Joyrun, Codoon, Yeugongquan, or Strava, Parley will clean up the equivalent weight of one plastic bottle from beaches, remote islands, and coastlines before it reaches the ocean.
Since 2017, adidas and Parley’s Run for the Oceans has united over 8.2 million runners worldwide for a combined total of more than 81.7 million kilometers (~5 million miles).
In addition to the running initiative, the collaborative effort takes over the adidas Ulltraboost 22 in a men’s and women’s version. Both colorways are made with recycled materials, furthering the partnership’s commitment to a better tomorrow.
“Time is against us in the race to help end plastic waste, so we’re pushing harder and with more focus than ever before,” SVP Sustainability at adidas Katja Schreiber said. “Just like how this is an industry-wide problem, it requires industry-wide solutions, because sustainability is a team sport. By uniting our sporting community for this challenge, we can inspire real action against plastic waste by giving people an experience where their actions and way of being active contributes towards cleaning up the ocean.”
The Parley x adidas Ultraboost 22 collection releases on adidas.com and select retailers in the upcoming weeks. As always, our monitors and release day strategy will have members ready for drop day.
Stay tuned to SoleSavy for more news from your favorite brands, including adidas.
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