Skateboarder John Rattray started Why So Sad back in 2019 as a mission to improve mental health in the skateboarding community. Speaking to Skateism in 2020, the Scottish skater remarked “I hope that one day we’ll be able to talk about depression, anxiety and even suicidal thoughts the same way we talk about a swellbow. I hope that each of us will have the skills to help ourselves and each other through the storm whenever things get rough.” Now, Rattray and Nike are coming together to promote mental health awareness with the upcoming Why So Sad x Nike SB Dunk Low.
The sneaker features a light blue leather base with dark blue suede overlays giving it a tonal look. The suede overlays are also removable, revealing a layer of yellow underneath. Mesh is featured on the padded tongue which also includes red Nike SB branding on the tag. More red appears on the heel with a yellow question mark embroidered where the Nike branding would be normally. Both sneakers feature a different graphic on the lateral side with one including Why So Sad’s Predatory Bird logo on a bike and the other including it on a skateboard. The bird also appears on the shoe’s co-branded insoles doing a sad grab. The look is completed with white midsole, translucent outsole, and “Why So Sad?” branding embroidered on the inner tongue. Part of the proceeds will be donated to Why So Sad’s fundraising efforts.
The Why So Sad x Nike SB Dunk Low is set to release via select skateshops on November 4. The retail price has been set at $120.
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