Recent years have seen Nike’s relationship with retailers change or, in some cases, completely cut off as the company prioritizes direct-to-consumer sales. Even retailers as big as Foot Locker aren’t immune from the shift, and the two partners are now announcing new focal points for their business.
The new priorities for Nike and Foot Locker will be basketball, kids, and data sharing, according to a report from Footwear News. Executives from Foot Locker discussed the shift, which they see as “revitalizing” the company’s partnership with the Swoosh. Last year, Foot Locker said it would see a decrease in Nike products in its stores because of the latter’s focus on DTC sales. Nike products made up 70 percent of sales in 2021, and that figure is forecasted to drop to between 55 and 60 percent by 2026.
Foot Locker chief merchandising officer Chris Santaella said the company will work with Nike to “develop the next generation of sneaker enthusiasts” through Foot Locker Kids stores. He says they’ll also collaborate on key moments in sneaker culture, including the 25th anniversary of Tuned Air this year and the 50th anniversary of Foot Locker in 2024.
Download the DROPS by SoleSavy app to stay informed on all the latest industry news.
