Salehe Bembury has proven to be a pivotal partner for Crocs, as his Pollex Clog has brought a level of hype to the company previously unimaginable. That hype will continue for at least two more years, as Crocs has announced the company has signed an extension with the in-demand designer.
As part of the deal, Bembury has been named creative director for the Crocs x Pollex Pod collection. He’ll help develop new silhouettes as part of the collection, the first of which is slated to be announced later this spring. Chances are it’ll be the Pollex Slide, which Bembury teased earlier this year and features the same fingerprint design as his clog.
“We exist in a landscape of ‘here today, gone tomorrow’ collaborations, so the value lies in long-term relationships and that’s what we’ve established,” Bembury said in a release. “Good design exercises restraint and balances utility with beauty and the Pollex Pod represents that by successfully merging Crocs’ brand identity with my own brand identity.”
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