Dime was founded in 2005 by friends and skateboarders Antoine Asselin and Phil Lavoie out of Montreal, Quebec.
Dime was originally a skate crew and video production company – creating skate videos and hosting events that showcased the Montreal skateboarding scene. Their humor and creative skateboard videos allowed the shop to quickly build a cult-like following in Montreal.
After years of printing limited runs of shirts for their friends and family; Dime officially launched into the apparel market in 2014.
As they began producing their own line of streetwear apparel and expanding their merchandise into multiple North American stockists, the brand began to gain momentum in a crowded market.
Dime operates an impressive flagship store in Montreal; where they sell their own merchandise as well as a curated selection of skateboarding and streetwear products from other brands. The store has become a “go-to” destination for the local skateboarding and streetwear communities.
With the release of their first collaboration with ASICS – on the GT2160 , they add collaborative footwear lineup that includes VANS, New Balance, Adidas, Reebok.
The Dime x ASICS GT2160 releases Saturday, July 15th, at 1PM EST on dimemtl.com.
