Avia Legacy and Leader Quality have teamed up to bring the 855 basketball sneaker back with a creative twist. The silhouette launched in the late 1980s and was worn on the hardwood by NBA stars like a young Scottie Pippen. For its return, New York-based Leader Quality reimagined a performance sneaker “for the creative game.” As the campaign video expresses, the LDR 855 is for the creative community in art, music, fashion, design, production, and more.
The Flame Orange, Evergreen, Tan, and White colorway reflects Leader Quality’s company colors and uses the same tumbled leather upper, breathable mesh lining, EVA midsoles, and Cantilever cupsoles as the OG. The accompanying apparel collection includes a workwear jacket, two heavyweight hoodies, a pop-up exclusive tee, and a morning coffee mug. The Leader Quality x Avia Legacy ‘‘For The Creative Game’ collection will be available in New York City at Pop-Up at Extra Butter LES on October 28th, early access to Leader Quality newsletter subscribers on Oct 30th, and online worldwide on November 1st at 10 am at www.leaderqlty.com.
